What is the role of Distributors in the supply chain?


Distributors play an important role in the supply chain by acting as intermediaries between manufacturers or producers and retailers or end-users. Their primary function is to purchase goods in bulk from manufacturers, store them in their warehouses, and then sell them to retailers or end-users in smaller quantities.


Distributors can add value to the supply chain in a number of ways. For example, they can help manufacturers reach a wider market by using their existing distribution channels, which can be more cost-effective than building their own. Distributors can also provide storage and inventory management services, helping to reduce costs for both manufacturers and retailers.


In addition to these logistical benefits, distributors can also provide marketing and sales support, such as promoting the products they distribute and providing training and education to retailers and end-users. This can help increase sales and brand awareness for manufacturers, as well as ensure that their products are properly positioned and represented in the market.


Overall, distributors play a crucial role in the supply chain by connecting manufacturers with retailers and end-users, and providing a range of value-added services that help to optimize the flow of goods and reduce costs.





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