What is the roll of retailers in supply chain...?
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Retailers play a critical role in the supply chain by serving as the connection between manufacturers and consumers. They act as intermediaries who purchase products from manufacturers or wholesalers and then sell those products to individual consumers or end-users. Specifically, retailers are responsible for a number of important tasks in the supply chain, including: Inventory management: Retailers must manage their inventory levels carefully to ensure they have enough products to meet consumer demand, but not so much that they are left with excess inventory. Order fulfillment: Retailers receive orders from customers and then fulfill those orders by selecting the appropriate products from their inventory and shipping them to the customer. Marketing and promotion: Retailers are responsible for promoting products to consumers through advertising, sales promotions, and other marketing efforts. Customer service: Retailers must provide high-quality customer service to ensure customer satis...